The Importance of Keywords For Your Article

Keywords Density

Keyword density is an important part of optimizing your articles for search engines.  It is important to place keywords so that search engine spiders can recognize and index them as keywords, so that when someone searches for that keyword, your article or page comes up.

What is a Keyword?

A keyword is a word that appears in your article more than once, so that it stands out from the rest of the words in your content, otherwise all words in the article will be keywords.  Search engine spider will see that you have a word placed several times in the article and determine that your page may be useful to users who search for such a keyword.

What is Keyword Density?

Keyword density is the rate of keyword occurrence in the indexable words within the page or article. For example, a 400 word article will have a keyword density of 2% if the keyword is repeated 8 times within the article. The preferred keyword density varies from search engine to the other. The recommended keyword density is between 3-10%.

Over Optimizing

Keyword density and placement is important for optimizing your page or article for search engine searches; however, you do not want to over optimize your article by stuffing your content with too many of a particular word, which is referred to as “keyword stuffing”. Search engine spiders can detect that you are trying to trick it into placing your article high in the search engine results.  Instead, your page or site may be penalized by a search engine which will affect your ranking or get your site blacklisted.

Keyword Prominence

Keyword prominence referrers to where in the page your keyword appears. It is important to place keywords so that they appear more at the beginning of the article and towards the end, as well as including it in the Title and Meta tags.

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